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RIUE Ice Americano Facial Mask — For Mornings That Started Rough
RIUE Ice Americano Facial Mask — For Mornings That Started Rough
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For the mornings your face hasn’t caught up with your day.
Late night, early meeting, and a reflection that looks tired before you’ve even started. This is the reset.
Instant de-puffing
Visibly reduces puffiness and refreshes tired skin — in twenty minutes
Brighter, more even tone
Enhances radiance and evens out the dullness that shows up after a bad week
Overnight rescue
Intensely hydrates and revitalises while you sleep — for the night before it matters
Fast, visible, occasional
Not a daily routine step — the one you reach for when you need results today
WHY WE CARRY IT
Which Mask Do I Actually Need? +
We carry two masks and they do genuinely different jobs. Buying the wrong one for your situation is the most common mistake, so here it is plainly.
| Deep Moisturizing | Ice Americano | |
|---|---|---|
| Its job | Repair & hydrate | Refresh & brighten |
| When to use | 2–3× weekly, ongoing | When you need it |
| Main concern | Dryness, tightness, sensitivity | Puffiness, dullness, fatigue |
| Role in routine | Step 2 — structural | Situational — as needed |
| Typical moment | Sunday night reset | 6am before a big day |
The short answer: Deep Moisturizing is the one you use consistently to build better skin. Ice Americano is the one you keep for the mornings when you need your face to look awake right now. Most people eventually keep both — they are not competing.
How to Use — Morning or Overnight +
This mask works two ways depending on what you need.
🌅 The morning reset — for puffiness and dullness
On clean skin, first thing. Apply and press outward from the centre for full contact.
Leave 15–20 minutes while you get ready. Remove before the sheet dries out.
Press in the remaining essence. Follow with moisturiser, then sunscreen. Makeup sits noticeably better on de-puffed skin.
🌙 The overnight rescue — for the night before it matters
Apply as the last step of your evening routine and leave for 20 minutes before bed. The intensive hydration works alongside your skin’s natural overnight repair cycle. Wake up visibly less tired.
Keep it in the fridge. A chilled sheet amplifies the de-puffing effect considerably — cold constricts the blood vessels causing the puffiness. In Singapore’s heat this also makes the twenty minutes genuinely pleasant rather than something to endure.
Why Singapore Faces Get Puffy +
Morning puffiness is fluid retention. Overnight, lying flat, fluid settles in the soft tissue around your eyes and cheeks. It usually drains within an hour or two of being upright — unless something is slowing it down.
Sodium
Hawker food, late-night supper, anything with a good broth. Salt makes your body hold water, and your face is where it shows first.
Short sleep
Less sleep means less time in the repair cycle and poorer fluid regulation. Singapore’s work culture is not kind to this.
Heat and dehydration
Counterintuitively, dehydrated skin retains more fluid. A hot commute followed by eight hours of air-conditioning leaves skin both dehydrated and puffy.
A cooling mask addresses two of these at once — cold helps constrict the vessels holding the fluid, while the essence rehydrates skin that has been quietly losing moisture all night.
Size: 5 sheets per box · Expiry: 2029 · Use: Morning reset or overnight rescue, as needed
Complete Your Routine
This mask is the situational one. The routine below is what builds better skin underneath it — so you need the rescue less often.
Lyophilized Freeze-Dried Powder
Clears absorption channels. Everything after works better.
Ice Americano Facial Mask (this product)
The rescue mask. De-puff and brighten, whenever you need it.
Building the routine? The Flowell Routine bundles the powder, three Deep Moisturizing mask boxes and the cream for S$145 instead of S$165.50 — with free delivery included.
Shipping & Delivery +
Free delivery
2–4 business days · with tracking
S$6.00
Same delivery speed
S$15.00
1–2 business days
Orders processed within 1–2 business days. Tracking number sent by email on dispatch.
Common Questions +
What is the difference between this and the Deep Moisturizing mask?
They do different jobs. The Deep Moisturizing mask is a routine step used two to three times a week to repair and hydrate the skin barrier over time. The Ice Americano mask is a situational rescue for puffiness, dullness and visible tiredness — used when you need a visible result the same morning. One builds skin; the other refreshes it.
Should I keep it in the fridge?
Yes, if de-puffing is your main concern. Cold helps constrict the blood vessels responsible for facial puffiness, which noticeably amplifies the effect. It also makes wearing a sheet mask far more comfortable in Singapore’s heat. Refrigeration is optional but recommended.
Can I use it in the morning before makeup?
Yes — this is one of its best uses. Apply for fifteen to twenty minutes while getting ready, press in the remaining essence, then follow with moisturiser and sunscreen. Foundation sits more evenly on de-puffed, hydrated skin than on tired skin.
How long should I leave it on?
Fifteen to twenty minutes. Remove before the sheet dries out — once a sheet mask begins drying, evaporation starts drawing moisture back out of your skin rather than into it.
How often can I use it?
As needed rather than on a schedule. This is a rescue product, not a daily step. Most people use it before events, after poor sleep, or when their skin looks tired — which for many works out to once or twice a week.
Can I use it overnight?
Apply it as the final step of your evening routine and leave it on for twenty minutes before bed — not while sleeping. The intensive hydration then works alongside your skin’s natural overnight repair cycle. This is the best approach the night before an event.
Questions? Message us on Instagram @liveflowell or email hello@liveflowell.com
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This is such a special mask which I found in Singapore. Ice Americano Facial Mask! I tired in the morning to reduce the puffiness and it reallly works! Amazing product and will definitely buy this again.
